Apple raporteaza incasari uriase si vanzari record de terminale iPhone si iPad pentru ultimul trimestru fiscal al anului 2013

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La inceputul acestei luni va spuneam ca Apple a anuntat data la care vor prezenta, la fel ca orice companie ce se respecta si isi respecta investitorii, rezultatele financiare pentru primul trimestru fiscal al anului 2014 (in Statele Unite) sau ultimul trimestru fiscal al lui 2013 (in Romania si multe alte tari). Indiferent de organizarea anului fiscal, ultimul trimestru fiscal al fiecarui an este extrem de important in ceea ce priveste vanzarile, deoarece cuprinde perioada sarbatorilor de iarna cand toata lumea face cumparaturi, dispozitivele electronice fiind cele mai cautate. Analistii au facut previziuni bune in ceea ce priveste vanzarile de terminale si profitul obtinut de compania Apple in trimestrul patru din anul fiscal 2013, lucru care nu s-a mai prea intamplat in cazul ultimelor trimestre fiscale, compania Apple anuntand cifre mult mai bune de fiecare data, in comparatie cu previziunile majoritatii analistilor. Din comunicatul de presa emis de Apple ceva mai devreme reiese ca analistii nu s-au inselat deloc si cred ca realizarile companiei sunt mai mult decat bune.

Asadar, Apple a inregistrat, in trimestrul fiscal patru din anul 2013 (in Romania), incasari de 57,6 miliarde de dolari, care se incadreaza perfect in datele de indrumare mentionate trimestrul anterior, de 55-58 miliarde de dolari. In comparatie cu previziunile analistilor, incasarile Apple sunt ceva mai mici, oamenii de pe Wall Street aproximand, in medie, incasari de 58,1 miliarde de dolari. Fata de ultimul trimestru fiscal din anul 2012, compania Apple a reusit sa inregistreze o crestere semnificativa de aproape 3 miliarde de dolari in incasari. Profitul companiei pe trimestrul patru al anului fiscal 2013 este de 13,1 miliarde de dolari sau 14,5$ pe actiune. Anul trecut, in acelasi trimestru fiscal, compania Apple avea un profit la fel de mare, stagnarea la acest capitol fiind datorata noii politici de returnare a actiunilor.

In ceea ce priveste vanzarile de dispozitive, Apple a vandut in ultimul trimestru fiscal al anului 51 de milioane de terminale iPhone, 26 de milioane de tablete iPad si 4,8 milioane de Mac-uri. In comparatie, Apple vindea “numai” 47,8 milioane de terminale iPhone, 22,9 milioane de tablete iPad si 4,1 milioane de Mac-uri in trimestrul patru din anul fiscal anterior.

Apple a generat un circuit financiar de 22,7 miliarde de dolari din operatiuni si au returnat 7,7 miliarde $ in numerar actionarilor prin dividente si rascumparari de actiuni, care au adus plati cumulate in programul de returnare a capitalului de peste 43 de miliarde de dolari.

Indrumarile companiei pentru primul trimestru fiscal al anului 2014 (sau al doilea trimestru fiscal al lui 2014 in Statele Unite) sunt, in privinta incasarilor, 42-44 miliarde de dolari, marja bruta situata intre 37 si 38 de procente, cheltueli de functionare de 4,3-4,4 miliarde de dolari si alte venituri/cheltueli suplimentare de 200 milioane $.

Nu uitati ca, incepand cu ora 24:00 va asteptam pe pentru a afla ultimele informatii discutate in cadrul conferintei audio in care Tim Cook impreuna cu Peter Oppenheimer vor vorbi despre realizarile companiei si vor raspunde la intrebarile jurnalistilor.

Citeste mai multe date despre realizarile companiei Apple in ultimul trimestru fiscal al anului 2013 in comunicatul de presa listat mai jos:

Apple Reports First Quarter Results

iPhone and iPad Sales Drive Record Revenue and Operating Profit

CUPERTINO, California—January 27, 2014—Apple® today announced financial results for its fiscal 2014 first quarter ended December 28, 2013. The Company posted record quarterly revenue of $57.6 billion and quarterly net profit of $13.1 billion, or $14.50 per diluted share. These results compare to revenue of $54.5 billion and net profit of $13.1 billion, or $13.81 per diluted share, in the year-ago quarter. Gross margin was 37.9 percent compared to 38.6 percent in the year-ago quarter. International sales accounted for 63 percent of the quarter’s revenue.

The Company sold 51 million iPhones, an all-time quarterly record, compared to 47.8 million in the year-ago quarter. Apple also sold 26 million iPads during the quarter, also an all-time quarterly record, compared to 22.9 million in the year-ago quarter. The Company sold 4.8 million Macs, compared to 4.1 million in the year-ago quarter.

Apple’s Board of Directors has declared a cash dividend of $3.05 per share of the Company’s common stock.  The dividend is payable on February 13, 2014, to shareholders of record as of the close of business on February 10, 2014.

“We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services,” said Tim Cook, Apple’s CEO. “We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.”

“We generated $22.7 billion in cash flow from operations and returned an additional $7.7 billion in cash to shareholders through dividends and share repurchases during the December quarter, bringing cumulative payments under our capital return program to over $43 billion,” said Peter Oppenheimer, Apple’s CFO.

Apple is providing the following guidance for its fiscal 2014 second quarter:

  • revenue between $42 billion and $44 billion
  • gross margin between 37 percent and 38 percent
  • operating expenses between $4.3 billion and $4.4 billion
  • other income/(expense) of $200 million
  • tax rate of 26.2 percent

Apple will provide live streaming of its Q1 2014 financial results conference call beginning at 2:00 p.m. PST on January 27, 2014 at This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 28, 2013 and its Form 10-Q for the quarter ended December 28, 2013 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.


Sursa: Apple


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Alex Popa
Alex Popa
Redactor-șef și fondatorul

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