La inceputul acestui an Jerry McDougal parasea functia de vicepresedinte executiv al diviziei de retail a companiei Apple, acesta invocand familia ca fiind motivul plecarii sale dintr-un post atat de bun. La 10 luni dupa, in cursul zilei de astazi compania care isi are sediul in Cupertino anunta numele persoanei care va veni in postul ramas vacant. Angela Ahrendts este numele acestei persoane, iar daca sunteti un pasionat al modei, atunci cu siguranta numele sau va suna familiar. Angela Ahrendts a fost pana nu demult CEO al Burberry, o foarte cunoscuta casa de moda din Marea Britanie care vinde haine, parfumuri si accesorii de lux. Conform comunicatului de presa transmis de catre Apple pentru a face marele anunt, Ahrendts se va ocupa incepand cu primavara anului 2014 atat de magazinele fizice ale companiei, cat si de cele online, supraveghind indeaproape strategia magazinelor cunoscute in toata lumea.
In videoclipul de mai sus puteti asculta ce a spus Angela Ahrendts in legatura cu parasirea companiei Bluberry, doamna Ahrendts fiind cea mai bine platita femeie care ocupa o functie executiva in Marea Britanie pe perioda in care era CEO-ul casei de moda. In urma cu cateva saptamani casa de moda Bluberry a primit cateva zeci de terminale iPhone 5s de la Apple inainte ca acestea sa fie disponibile pe piata pentru a filma una din prezentarile de moda ale acestui an. In ultimul timp Apple a angajat destul de multi oameni care provin din domeniul modei, fostul CEO al Yves Saint Laurent, Paul Deneve, dar si o serie de designeri ai Nike fiind angajati in pozitii importante la compania din Cupertino, semn ca una dintre cele mai importante companii din tehnologie este foarte interesata de modul in care arata toate produsele sale.
Mai jos puteti citi intregul comunicat de presa trimis astazi de Apple:
Angela Ahrendts to Join Apple as Senior Vice President of Retail and Online Stores
CUPERTINO, California—October 14, 2013—Apple® today announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook.
Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar®, Personal Setup and One to One personal training to help customers get the most out of their Apple products.
“I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”
“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”
Ahrendts will join Apple in the spring from Burberry, where she serves as CEO and has led the company through a period of outstanding global growth. Prior to Burberry, she was executive vice president at Liz Claiborne Inc., and earlier in her career she served as president of Donna Karan International.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.