Astazi Tim Cook a fost invitat in cadrul conventiei organizate anual de catre cei de la Goldman Sachs, unde a discutat despre evolutia companiei Apple si despre produsele si servicile sale. Printre altele, Tim Cook a vorbit, in cadrul Goldman Sachs Technology and Internet Conference, despre strategia de achizitii a Apple. Acesta a afirmat ca in ultimii trei ani, aproape la doua luni de zile compania aflata sub conducerea sa achizitioneaza cate o companie si ca intentioneaza sa cumpere companii din ce in ce mai mari. Totodata Cook afirma ca aceste companii sunt achizitionate pentru tehnologiile detinute, pentru inventii sau pentru oamenii care lucreaza la ea, totul avand ca si scop dezvoltarea de noi produse mai bune si mai performante care sa satisfaca cerintele utilizatorilor.
Look at the last three years, we’ve averaged about an acquisition every other month. The kind of companies that we’ve push cased have been companies where ether have really smart people and or IP. Generally speaking, in many cases, we’ve taken something that their working on and moved the skills to work on something else. We bought a company called PA Semi a couple years ago. We were in the process of creating the engines in [iOS devices]. These were an incredible group of guys. We’ve done many many others that are similar in nature to that. We will do more of those. We’ really like to control the primary technology. In terms of large acquisitions… we have looked at large companies.. in each case, it didn’t pass our test for various reasons. We will look again, I’m sure we will. I think we have the management talent and depth to do it. we don’t feel press to acquire revenue, we want to make great products. Cash is not burring a hold in our pocket.