In aceeasi zi in care a publicat versiunea finala a iOS 8, compania Apple a publicat, printre altele, si un nou microsite pe propria sa pagina web in cadrul caruia doreste sa evidentieze toate caracteristicile pentru intimitate prezente in produsele si serviciile sale, ofera sfaturi despre cum poti sa iti controlezi si sporesti intimitatea, detaliaza cererile de informatii efectuate de institutiile guvernamentale si descrie pe larg politica de confidentialitate a Apple.
Prima sectiune a noului site Apple detaliaza caracterul confidential al “lucrurilor pe care tu le folosesti in fiecare zi”. Aici compania americana devine cat se poate de transparenta oferind utilizatorilor informatii despre modul in care aplicatiile si serviciile sunt protejate si care sunt datele pe care ei le pot colecta si cu ce scop. Printre serviciile prezentate se numara iMessage, FaceTime, iCloud, Safari, Harti, Siri, Mail, aplicatiile de pe App Store, Sanatate, Sugestiile Spotlight si adresele Wi-Fi randomizate. In legatura cu servicii precum iMessage, FaceTime sau iCloud, Apple reitereaza faptul ca informatiile introduse de catre noi sunt criptate, deci nu pot fi accesate de nimeni, fie ca acest “nimeni” este un hacker, Apple sau o institutie guvernamentala.
Cea de-a doua sectiune vine cel mai probabil ca urmare a scandalului imens generat de faptul ca mii de poze ale mai multor actrite si cantarete au aparut pe Internet dupa ce un hacker le-a furat din propriile conturi iCloud. Aici Apple ne vorbeste despre cum poate fi imbunatatita securitatea dispozitivelor folosind coduri de acces, Touch ID sau Gasire iPhone. De asmeenea, compania ameriucana ne incurajeaza sa folosim parole puternice si ne ofera detalii despre ce trebuie sa contina ele, despre cum trebuie sa adaugam corect raspunsurile la intrebarile de securitate si sa folosim sistemul de verificare in doi pasi.
Ultimele doua sectiuni ale site-ului in care Apple ne vorbeste despre intimitate evidentiaza in mod explicit toate solicitarile de date venite de la institutii guvernamentale pe care compania le primeste periodic si ofera detalii despre politica de confidentialitate a sa. Tot aici sunt listate exemple de informatii personale colectate de catre Apple si modul explicit in care ele sunt folosite.
La final avem o scrisoare a lui Tim Cook care declara din nou ca gigantul american la conducerea caruia se afla respecta intimitatea utilizatorilor si o protejeaza printr-un sistem puternic de criptare. Tot directorul general al companiei americane ne vorbeste despre faptul ca fiecare dintre produsele lor sunt gandite avand intimitatea utilizatorilor in minte, iar gigantul american nu are de ce sa se ascunda atunci cand vine vorba despre modul in care procedeaza cu datele personale ale utilizatorilor.
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A message from Tim Cook about Apple’s commitment to your privacy.
At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption, plus strict policies that govern how all data is handled.
Security and privacy are fundamental to the design of all our hardware, software, and services, including iCloud and new services like Apple Pay. And we continue to make improvements. Two-step verification, which we encourage all our customers to use, in addition to protecting your Apple ID account information, now also protects all of the data you store and keep up to date with iCloud.
We believe in telling you up front exactly what’s going to happen to your personal information and asking for your permission before you share it with us. And if you change your mind later, we make it easy to stop sharing with us. Every Apple product is designed around those principles. When we do ask to use your data, it’s to provide you with a better user experience.
We’re publishing this website to explain how we handle your personal information, what we do and don’t collect, and why. We’re going to make sure you get updates here about privacy at Apple at least once a year and whenever there are significant changes to our policies.
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.
Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.
One very small part of our business does serve advertisers, and that’s iAd. We built an advertising network because some app developers depend on that business model, and we want to support them as well as a free iTunes Radio service. iAd sticks to the same privacy policy that applies to every other Apple product. It doesn’t get data from Health and HomeKit, Maps, Siri, iMessage, your call history, or any iCloud service like Contacts or Mail, and you can always just opt out altogether.
Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.
Our commitment to protecting your privacy comes from a deep respect for our customers. We know that your trust doesn’t come easy. That’s why we have and always will work as hard as we can to earn and keep it.
Tim
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